Travis Helm, the CEO of Solution One Partners, will participate in a panel discussion on member retention at the Club Industry Show in Chicago, October 9-11. Mr. Helm and Sunil Saha, CEO of Perkville, will discuss strategies for improving membership retention and engagement during the one-hour session, entitled “Breaking Up is Hard to Do”. Chris Stevenson, the Owner of Stevenson Fitness, will moderate the panel, which is convening on Thursday, October 10th at 3:00 pm.

“Member retention and engagement is the lifeblood of any health club,” notes Mr. Helm. “Without a comprehensive strategy for engaging members, no health club can hope to be successful in this competitive environment.”

Accordingly, the session will focus on “tips and tricks” for health club owners and managers to keep their members from straying. Topics will include the use of awards and incentives, innovative ideas such as gamification and sweepstakes and other ideas for keeping members engaged. “An engaged member is a loyal member,”, observes Mr. Helm.

In addition to participating in the session, Mr. Helm will be available throughout the show to talk to health club owners and managers who would like to discuss their specific needs and challenges.

For more information about the panel, or to make an appointment with Mr. Helm during the show, please call David Gould at 602.603.9988 or write him at