Fitness · Gyms · Health Clubs · Studios

The CRM your front desk will actually open Monday morning.

We've stood behind the desk during the 5:30 rush. So we build CRMs around how gyms really run — fast lead response, trial follow-up that doesn't slip, clean membership pipeline, and sales accountability across every location.

Sound familiar

The leads come in. The follow-up falls apart.

Slow speed-to-lead

A web trial sits for an hour before anyone calls. By then they've signed up down the street. No alert, no owner, no urgency.

Trial follow-up that stops

The first text goes out, then nothing. Day 3, day 7, the cancel window — all left to whoever remembers, which is no one.

Front desk won't use it

The CRM has 40 fields nobody fills in. So the team keeps notes on paper and the pipeline never matches the floor.

Referrals leak

Members refer friends and nobody tracks it. No attribution, no reward, no second ask. Your cheapest channel goes dark.

Freezes & cancels go quiet

A freeze ends and no one reaches out. A cancel happens and there's no save offer, no reactivation, no win-back.

Reporting nobody trusts

Each location counts leads differently. Leadership can't compare clubs or hold the sales floor accountable to real numbers.

What we build

Clean pipeline. Clear ownership. Follow-up that actually happens.

Speed-to-lead routing

Every web lead, walk-in, and call lands instantly with an owner and an alert. Response measured in seconds, not hours.

Trial follow-up sequences

Automated texts, emails, and tasks across the full trial window — so the next touch fires whether or not the desk remembers.

Membership pipeline

Tour, join, and onboarding stages that match how your sales floor actually sells, with no dead fields slowing them down.

Referral tracking

Capture who referred whom, attribute the join, and trigger the reward and the next ask automatically.

Freeze / cancel / reactivation

Workflows that catch a freeze ending, surface a save offer at cancel, and run win-back on lapsed members.

Multi-location reporting

One definition of a lead across every club. Sales accountability, lead-source attribution, and club-by-club performance.

The system at work

Built for the floor, not the demo.

Workflows we wire up

The follow-up your floor doesn't have to remember.

  • Speed-to-lead alerts
  • Trial follow-up cadence
  • Membership sales pipeline
  • Referral capture & reward
  • Front desk daily task list
  • Multi-location sales reporting
  • Missed lead recovery
  • Freeze / cancel / reactivation
  • Lead source attribution
Platforms

HubSpot-first, fluent in the rest.

HubSpot is usually where we'd point a multi-location operator, and where we do our deepest work. But plenty of gyms run on club software — so we build, clean up, and integrate across the platforms you already use, and tell you straight when a move is worth it.

HubSpot GymSales Club OS InTouch Salesforce
Start here

Show us what's broken. We'll map the fix.

Walk us through your current setup. We'll show you exactly what we'd rebuild for your clubs.