Solution One Partners, Inc., the leading provider of customer engagement programs in the fitness industry, announced today that it has partnered with Zumba, the iconic dance cardio fitness program and world’s most popular workout, to provide expanded benefits to its instructors across the US.
Beginning February 1st, 2020, Zumba and STRONG by Zumba instructors will receive a host of new benefits, including savings on hotels, resorts, brand-name merchandise, cultural and sporting events, local restaurants and merchants and movies, among others. Instructors will access these benefits through the members-only Zumba portal. In many cases, instructors can save hundreds – even thousands – of dollars a year on everything from dream vacations to every-day expenses.
“We are very excited about working with Zumba,” notes David Gould, Executive Vice President, Sales and Marketing of Solution One. “Zumba is a leader in the global fitness industry, and we look forward to providing their instructors with a huge selection of products and services and unparalleled customer support.”
“We’re committed to providing our members with all the tools they need to ensure their success as an instructor, from ongoing training to marketing support and personal development,” says Yael Dornbusch, Senior Vice President of Instructor Membership at Zumba. “Our new program with Solution One extends that commitment to helping our instructors save money on the things they need, and the things they may dream about.”
Solution One is providing the program on a turn-key basis. Benefits, which will expand over time, will be managed on its state-of-the-art online platform. Instructors will have access to savings on products and services they buy every day as well as once-in-a-lifetime deals on travel and brand-name merchandise. Industry-leading customer service will be available through toll free telephone lines, email and live chat.
About Zumba Fitness, LLC
Founded in 2001, Zumba® is the largest branded fitness company in the world – reporting more than 15 million weekly participants, in 200,000 locations, across 186 countries. Zumba blends contagious world rhythms with easy-to-follow choreography for an effective workout that empowers participants to become their best selves – mind, body and soul. In addition to its original Zumba program, the company offers 10 Zumba specialty classes – from aquatic-based to those specifically designed for active older adults and children. In 2016, Zumba launched its first non-dance, HIIT workout STRONG by Zumba®, where music acts as the main motivator. The Zumba lifestyle is rounded out by the company’s many consumer product offerings, including video games, original music, activewear and footwear, and interactive Fitness-Concert™ events. For more information about Zumba’s programs and products, or to find a live class, visit zumba.com. Follow us on Facebook and Instagram.
Rebecca Dorfman – Rebecca.Dorfman@zumba .com